Elon Musk's X is suing a group of advertisers and major companies, including Unilever, Mars, CVS Health, Orsted, and the World Federation of Advertisers, for allegedly boycotting the site and depriving it of billions in revenue. The lawsuit, filed in Texas, claims these companies colluded to withhold advertising spending following Musk's acquisition of X, leading to a significant drop in ad revenue. Legal experts believe the case is unlikely to succeed, as proving an actual agreement to boycott is challenging, and such actions may be protected under the First Amendment. X seeks unspecified damages and a court order to prevent further alleged conspiracies.
