Netflix's second-quarter earnings highlighted its leadership in the streaming industry, with increased global subscribers and significant growth in its advertising business. Total paid memberships and revenue both increased year over year, with the growth in average paid memberships driving revenue slightly above expectations. Netflix reported that its new, cheaper ad-supported tier is gaining popularity, although it does not anticipate advertising revenue to be the main driver of growth in the near future. Original shows like "Bridgerton" and "Baby Reindeer" continue to drive subscriber engagement. The streaming giant secured a deal to stream NFL games on Christmas Day for the next three years.
