Coco Gauff joins Forbes senior writer Jabari Young to discuss how she’s expanding her business empire away from tennis. Gauff, 20, recently signed an extension with shipping giant UPS for a campaign entitled, “Coco vs. The Doubters,” which spotlights Generation Z entrepreneurs who overcome the difficult odds of operating a small business.
Read the full story on Forbes: https://www.forbes.com/sites/jabariyoung/2024/07/09/tennis-champion-coco-gauff-has-this-advice-to-entrepreneurs-be-delusional/#:~:text=Coco%20Gauff%20joined%20Forbes%20senior,extension%20with%20shipping%20giant%20UPS.&text=W%20hen%20it%20comes%20to,great%2C%E2%80%9D%20Gauff%20tells%20Forbes.
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0:00 Introduction
1:29 Coco Gauff Shares The Mental Endurance Needed To Be A Tennis Player
5:35 Coco Gauff On Her Carol's Daughter Partnership And New Brand Deals
8:13 Coco Recalls Her Relationship With New Balance From A Young Age And How Its Grown Over The Years
12:33 Coco Gauff On Playing At Wimbledon: A Career Defining Moment
15:41 Coco's Childhood Growing Up In Atlanta And Rebuilding Brownwood Park With Friend, Storm Reid
20:13 Coco Gauff On Living In An Athlete Household
27:19 The Difference Between A Good Tennis Player vs. A Great One
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