Media and tech executives will gather this week for Allen & Co.'s annual Sun Valley conference in Idaho, where streaming alliances and deals are expected to be a major topic of discussion. Known as a gathering for billionaires, the conference has been a longstanding hub for major media deals and discussions on business and economic futures since 1983. Companies like Disney, Netflix, Warner Bros Discovery, and Paramount will likely discuss strategies around bundling streaming services together to better compete with Netflix. Sports rights will also be an important conversation, as digital platforms like Amazon and YouTube have gained streaming rights to content like NFL games and NBA packages.