The Kelly’s ice-cream van got stuck in the sand at the western end of Harlyn Bay beach, North Cornwall, as the tide began to turn on Sunday (7/7) afternoon.
Despite multiple attempts to pull the van out of the water, the tide was too strong, and it was left swirling against the rocks.
Images were captured of the incident at around 4pm by holidaymaker Abi Fisk, who runs Vintage Mary store.
She said she witnessed a 4x4 with a winch close by trying "really hard to pull it free" when it was first swept into the ocean.