Private equity firms have invested in the National Women's Soccer League teams, taking majority ownership. These investments differ from those in other US sports leagues, where private equity can only take minority stakes. Sixth Street paid $54 million for the Bay FC franchise in 2021. Another company recently partnered with the Seattle Sounders to buy Reign FC for $58 million. NWSL attendance is up over 40% this year, showing growing momentum in women's soccer. Women's elite sports revenue is on track to top $1 billion for the first time, led by soccer.
