The National Black Farmers Association is calling for the resignation of Tractor Supply's CEO Hal Lawton after the company announced it would be cutting its diversity, equity, and inclusion efforts. Tractor Supply had previously touted its DEI initiatives and sponsored Pride events, but faced backlash online from conservative activists opposed to such stances. Critics argue Tractor Supply is giving in to hate and harming customers by abandoning important principles of inclusion and climate action. John Boyd Jr. of the NBFA said the move rolls back racial progress and they may consider a boycott if no changes are made.