Voters are being pushed into “political bubbles” - or turned away from politics altogether - by personalised communications known as microtargeting, an expert has told The Scotsman’s Data Capital podcast.
Professor Oliver Escobar, Chair of Public Policy and Democratic Innovation at The University of Edinburgh, says the trend is part of the “marketisation of elections” - and outlines three major forms of microtargeting:
Reinforcement;
Disruption;
Attraction.
