Netflix will live stream an eating competition between Joey Chestnut and Takeru Kobayashi, two rival competitive eaters, on Labor Day. The event is titled "Chestnut vs Kobayashi: Unfinished Beef." Their last matchup was in 2009 where Chestnut defeated Kobayashi. This will be their first contest against each other since. Chestnut was recently disqualified from the Nathan's contest for partnering with a plant-based hot dog company instead of eating their traditional hot dogs. Kobayashi is determined to retire only after defeating his longtime rival Joey in the event, vowing to "take him down one last time." This is part of Netflix's strategy to expand into live sports and "sports entertainment" events.