X, formerly Twitter, has changed its terms of service to formally allow users to post adult and pornographic content, where previously it existed in a gray area. Under the new terms, users must label adult content as such, and it will have warnings extending to AI-generated nude content. The move emulates platforms like OnlyFans, where creators can monetize content through subscriber payments. Elon Musk wants to diversify X's revenue away from 90% advertising currently to 45% by 2028, aiming for $10 billion in annual subscription revenue. Early versions of a porn-friendly X fell apart in 2022 due to the inability to screen illegal content like child abuse materials.
