Costco has been selling its famous hot dog combo for $1.50 since the 1980s and has no plans to change the price. Despite inflation, the company's new CFO confirmed that the price will remain the same, maintaining customer loyalty and serving as a smart public relations move. The Costco hot dog is an example of loss leader strategy, in which certain products remain below market cost to attract customers and boost sales of more profitable items. The hot dog's history and affordability have made it a cult favorite and a significant part of Costco's culture. The hot dog would cost closer to $4.40 without this strategy.
