If you are a local service based business and have been burn out by bid strategy, here is the Best Google Ads Bidding Strategies for High Conversion we have been using for our clients. Check this out;
1. Start with Maximise Clicks: When setting up a new campaign, avoid selecting 'Maximise Conversion'. Instead, choose 'Maximise Clicks'. At the beginning of a campaign, Google's algorithm has no idea what a conversion is, and your ads will struggle to perform effectively.
2. Switch to Maximise Conversions After Initial Success: Once your ads have achieved at least 30 conversions, change the bidding strategy to 'Maximise Conversions'. This strategy works best when Google's algorithm has sufficient data to optimise your ads for conversions.
By implementing these bidding strategies, you'll improve your campaign performance and generate more leads.
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