Last year the Health Ministry launched a Sugar Reduction Advocacy Campaign in a bid to encourage Malaysians to reduce their sugar intake. In delving into the efficacy of such initiatives, a key question must first be considered: What factors truly shape dietary behaviours at a population level? On this episode of #ConsiderThis Melisa Idris speaks to Dr Teoh Ai Ni, Research Associate at Khazanah Research Institute, where her research covers nutrition, public health, and food insecurity. Before joining KRI, she worked as a nutritionist working with the Singapore Health Promotion Board to deliver and manage health-promoting activities.