Using APPLE & BEARS body lotion helps to soften and nourish your skin. It can help to protect against dryness and irritation and reduce the appearance of wrinkles. It can also help to even out skin tone, and make your skin look brighter and more youthful. It can also act as a barrier to protect from environmental aggressors such as pollution, sun exposure and wind. It helps to lock in moisture, making your skin more supple and smooth. It can also help to improve skin texture.