British social media star Madeline Argy's confessional storytelling videos have attracted 7.5 million followers on TikTok, YouTube and Instagram. Now, she's expanding her reach through a podcast called "Pretty Lonesome," which she launched with 30 Under 30 alum Alex Cooper's The Unwell Network in October 2023. Argy has partnered with digital brands like Google, Spotify and Netflix, as well as fashion and beauty companies like Coach, Rabanne and Kosas, which Forbes estimates resulted in $1 million in earnings last year. Though she's built a career on creating content, her biggest piece of advice to aspiring creators is to not stress too much about the content they're putting out. "Just get some funny friends and just exist, keep existing," she says. "There was a period of time where I was so stressed about putting out content that I kind of stopped going out and experiencing things." But it's life experiences and off-the-cuff thoughts that ultimately perform the best on her platforms, she adds. "[Ideas] come to me when I'm ready to receive them."
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