Gary Vaynerchuk: What do I mean when I say "legacy is greater than currency"? Everything I have ever done, so when I first got into the liquor store industry with my dad, all I ever wanted to do was be the biggest wine shop in the world. That was the number one agenda. So every business decision that I ever made, every one of them, was always based on my long term legacy of being the biggest wine retailer in the world. So that way the key. That was my entire thought process. So when I was paying myself nothing, even though the business was exploding. And when I was letting other managers take vacations in lieu of my vacation time. All these decisions. Every one of them, you can't skim. Every one of them has to be about your long term legacy
