http://marketing-paradise.com http://www.business-garden.com Magnatec "Family Drama" from Ogilvy & Mather Singapore plays on the audiences expectation that you want and sometimes need your car to start first time every time. The commercial was shot in Kuala Lumpur using the RED camera and anamorphic lenses. This format delivers a cinematic feel, which helps to build the tension, while also providing interesting lens flair and depth of field. Client: Castrol Agency: Ogilvy & Mather Singapore Production Company: The Feds Director: Sam Bennetts Creative Director: Kevin Geeves Agency Producer: Jude Doss Producer: Sheridan Bott Country: Singapore