With sales of costlier electric cars cooling, Rivian CEO RJ Scaringe is going to woo consumers with a smaller SUV and a smaller $45,000 price tag.
A storm is brewing on a chilly, gray winter day in Palo Alto, California. Still, RJ Scaringe is in a great mood as he power walks through Rivian’s leafy Silicon Valley campus, with one “let me show you this — it’ll just take 30 seconds” after another.
The 41-year-old CEO and founder of the most-promising of the baby Teslas (including Lucid, Fisker and Nikola) established the company in 2009 soon after getting a Ph.D. in engineering from MIT. Rivian had a rocky start when it launched production in late 2021, a historically tough time to start an auto company. Elon Musk predicted in 2022 that Rivian (and Lucid) would go bankrupt. It didn’t.
Read the full story on Forbes: https://www.forbes.com/sites/alanohnsman/2024/02/20/how-rj-scaringe-is-driving-rivian-into-the-ev-mass-market/?sh=7c74ebc141bd
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