Salesforce development and customization involve tailoring the Salesforce platform to meet the specific needs and requirements of businesses. This includes creating custom applications, workflows, and user interfaces using tools such as Apex, Visualforce, and Lightning Components. Additionally, customization involves configuring standard Salesforce functionality to align with unique business processes, data models, and user roles. By customizing Salesforce, businesses can optimize their CRM system to improve productivity, efficiency, and user satisfaction.
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