A trend analyst observed that Stanley tumblers were hugely popular gifts for Gen Z over the 2022 holidays based on unboxing videos. However, the analyst believes the hype for Stanley cups is already declining and has reached their peak. Younger kids and tweens adopting the trend will cause teens and older Gen Z to distance themselves to avoid seeming uncool. Limited edition Stanley cups still cause frenzies, as seen in a viral video where Target shoppers pushed and shoved each other to get a limited edition Valentine's Day cup.
