The Department of Tourism (DOT) should have used its funding for market study and research for their rebranding campaign prior to the launch of its controversial “Love the Philippines” promotional video.
Sen. Nancy Binay pointed this out at she questioned the DOT’s request for P30-million for its Strategy, Research and Overall Direction for the Integrated Marketing Communication Campaign, as part of its P500-million budget proposal for its Branding Campaign Program for 2024. (Video Courtesy of Senate of the Philippines)
READ: https://mb.com.ph/2023/10/4/binay-wants-dot-s-p30-m-fund-request-for-another-tourism-market-study-removed-1
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