Changshan County in eastern China is offering a reward of 1,000 yuan ($137) to couples where the bride is 25 years old or younger, to encourage young people to get married and have children. This is part of the government's broader measures to address the country's declining birth rate and aging population, which includes financial incentives and improved childcare facilities. Factors contributing to the decline in marriage and birth rates in China include official policies, high childcare costs, gender discrimination, traditional stereotypes, low consumer confidence, and concerns over the economy's health.