Airlines are shifting from cramming as many seats as possible into coach class to catering to high-spending travelers seeking more comfort and space. Premium economy, a newer class offering more legroom and perks between business and coach, is gaining popularity. Premium seats yield significantly higher fares than standard coach, making them crucial for airlines as ticket prices drop and business travel recovers from the pandemic. Airlines are racing to equip new aircraft with upgraded seats, including business class suites and premium economy cabins. While premium seats represent a portion of the seating market, their value is increasing. Delta expects premium ticket sales to contribute significantly to its revenue growth. American Airlines also plans to expand its premium seating options.