British parents spend an average of 139 hours-a-year trying to get their kids ready for school.
A study of 1,300 parents, with children aged six to 16, found 75 per cent are concerned about the back-to-school morning routine, with 26 per cent admitting to being late more often than not as a result of the struggle.
More than a third (32 per cent) find it a chore getting their kids to finish their breakfast in time - or at all, while 27 per cent struggle to get their little ones dressed into their uniform.
Around a fifth (19 per cent) have to spend time searching for missing pieces of uniform or school items, and 29 per cent have to convince their children to clean their teeth.
And 36 per cent struggle to get the kids out of bed in the first place.
The study was commissioned by Tu Clothing, which has teamed up with actor, presenter and parent, Ore Oduba, and clinical psychologist Dr Martha Deiros Collado, to create some timed challenges for kids.
The Back to School Morning Challenge includes laying out uniform the night before, a quick morning warm up routine, timing how fast you can pack your school bag and get dressed, and who is the first person ready at the door.
Dr Martha Deiros Collado said: “You can prepare for back to school by getting your child to practise putting on their school uniform and taking it off, opening and closing their school bag, pencil case and lunchbox if using it to get them familiar with it again and to help cut down time in the morning.
“You could also give them a choice of uniform within school limits. For example, zips versus buttons.
“It is better for children to help choose their school uniform as it helps them to feel more in control of the process.
“It’s also good for children to move in the morning as it helps to regulate their bodies, release emotion, and bring in calm.
“To make it more fun and engaging, they could create their own morning challenge at home to get dressed by the time a favourite song ends or to race against the clock or a sibling.”
The study also revealed 34 per cent have enjoyed longer lie-ins without having to get the kids ready for school.
On the average school day morning, it takes 43 minutes for parents to get a child up, ready and out the house.
But 63 per cent said getting ready for a school day seamlessly would be a ‘miracle’, according to the OnePoll.com data.
However, 81 per cent of parents said making mornings more fun helps them get through what can often be a ‘boring daily routine’.
As a result, many consider setting challenges for their kids - like fastest dresser wins prizes (25 per cent) or getting them to race a sibling (25 per cent).
Victoria Stead, head of childrenswear buying for Tu Clothing, said: “We understand that the back-to-school routine can be daunting, as well as having a new family timetable to follow come term time.
“Parents and carers put pressure on themselves to get everything sorted ahead of school, and after six weeks off,
