Overstock.com has won the auction for Bed Bath & Beyond's intellectual property and digital assets, including its brand name and business data, for $21.5 million. The deal does not include keeping Bed Bath's physical stores open. JOWA Brands and Ten Twenty-Four were selected as backup bidders for Bed Bath's Wamsutta brand and Beyond.com asset, respectively. The sale is subject to approval at a hearing on Tuesday. Bed Bath is running a separate sale process for its Buy Buy Baby chain, considered its crown jewel. The auction for Buy Buy Baby's assets is scheduled for Wednesday.
