Spotify is undergoing a restructuring of its podcast business, which involves job cuts and a reorganization of its podcast unit. The company will focus on partnerships with its top podcast stars and merge podcast studios Parcast and Gimlet into a renewed Spotify Studios operation. This move comes as the podcast industry has rapidly grown and attracted a young, educated, and affluent audience. Despite being the top podcast platform in the US, profitability in the podcasting sector has not kept up with the level of investment. Spotify aims to improve profitability by generating revenue from its shows and expanding its advertising revenue through ad sales across different networks and publishers. The restructuring follows previous layoffs and cost-cutting efforts as Spotify aims to prioritize profitability after a period of heavy spending.
