We should all be grateful to Anheuser-Busch.
Some corporation had to show how woke marketing could cost an iconic American brand dearly in terms of its image, its sales and its market capitalization.
Through its special beer can produced for trans-influencer Dylan Mulvaney, Anheuser-Busch, in effect, volunteered for duty.
The CEO of General Motors didn’t really say in the 1950s that what’s good for GM is good for the country.
Still, to paraphrase the famous misquotation of auto executive Charles Wilson, what’s terrible for Bud Light sales is good for America.
With every viral anti-Bud Light video and 12-pack moldering on a store shelf or in a warehouse, the message is being sent to other corporations that gratuitous forays into the culture war are risky.
Target has directly learned the same lesson with its “pride” apparel and removed some clothes and made associated displays less prominent.
