ByteDance, TikTok's Chinese parent, has delayed the launch of its shopping platform in the US as concerns about the future of the video-sharing app deter merchants from joining. ByteDance had intended to launch the platform to all sellers early in the spring but has postponed it to June at the earliest, according to sources. Concerns over a possible ban of the app and tepid adoption of live-streaming e-commerce in the US have impacted adoption. The company's push into online shopping is part of an effort to earn more money from its stable of Chinese and global apps.
