Google Analytics 4, also known as GA4, is the latest version of Google's analytics platform that provides businesses with insights on how users are interacting with their websites and mobile apps.
Expanded Google Analytics 4 includes advanced tracking features that give businesses a deeper understanding of customer behavior across various devices, platforms, and channels. Some of the new features of GA4 include:
Events-driven data model: GA4 uses an events-based data model to track user interactions across the website or app, allowing businesses to collect more granular data on user behavior.
Enhanced measurement: With GA4, businesses can track user engagement across multiple devices and platforms, including mobile apps, web, and offline interactions. This enables businesses to see a more complete picture of how users interact with their brand.
Machine learning-powered insights: GA4 uses machine learning to provide businesses with deeper insights into user behavior, such as churn prediction and propensity modeling.
Deeper integration with Google Ads: GA4 provides more granular data on ad campaigns, including conversions, bounce rates, and session duration. This enables businesses to optimize their ad campaigns and improve their ROI.
Privacy-focused: GA4 is designed with privacy in mind, providing users with more control over their data and ensuring compliance with data protection regulations like GDPR.
Overall, Expanded Google Analytics 4 offers businesses more advanced tracking and insights to help them better understand their customers and make data-driven decisions to improve their marketing strategies.
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