Para evitar toda confusión al decorar una calle con banderas de Brasil, símbolo que el bolsonarismo se apropió, sus artífices colgaron un cartel bien claro: "No es política, es la Copa del Mundo".
But this year, as President Jair Bolsonaro adopted the flag and the national football team's jersey as symbols of his own, Freitas felt compelled to add an explanation alongside the decorations outside his family's shop: "It's not politics, it's the World Cup."
With Brazilians bitterly divided by the elections, yellow and green have become politicized -- sometimes dampening outward displays of World Cup fever in Brazil.