Almost 3 in 5 U.S. adults have attempted a traditional diet in their lifetime (58%), according to new research. A survey of 2,000 adults revealed that those who have dieted in the past have tried an average of five different approaches. Yet 79% of those respondents say they’re likely to revert to previous eating behaviors after completing or giving up on a diet. The survey also found that many seek diets to help them feel good physically (50%), lose weight (48%), boost their energy and immune systems (47%) or feel good mentally (47%). The survey, commissioned by Medifast , the global company behind the OPTA VIA health and wellness community, found that half of all U.S. adults find it hard to prioritize their health, citing lack of time (41%) and lack of positive influences (41%) as the most common challenges. Lack of support and difficulty breaking unhealthy habits were also cited as barriers to prioritizing health. Yet, survey-takers may have a way to go, with two in three (66%) still believing that changing eating behaviors alone is enough to help improve long-term health. Many survey respondents admitted they haven’t considered other factors that contribute to a healthier lifestyle, like sleep (56%), mental health (57%) and hydration (57%). The majority of respondents who have dieted said it was not a lasting change, which perhaps is why 41% would opt to start on a smaller scale and focus on creating healthy habits. While 30% think adopting healthier habits would come easier for them, more respondents believe it would be a challenge they’d have to work toward (32%). In fact, 67% of respondents agree they would be more successful in reaching their health goals if they had more support. More specifically, two-thirds (66%) agree having support from others on the same journey is valuable when making lifestyle changes. “These findings confirm what has been our guiding light: Consumers are seeking a solution that meets the demands of our modern lives,” says chairman and CEO of Medifast Dan Chard. “A holistic approach with a built-in support system can help those who have failed on traditional diets alone. Building long-term healthy habits is easier when surrounded by a community of people who get it – because they’ve been on a similar journey.” In addition to highlighting a cycle of failed diets among the respondents, the majority (61%) agree that the COVID-19 pandemic has permanently changed how they prioritize their health. Seventy percent of U.S adults now consider their health to be one of the top priorities in their life, more commonly chosen over other responsibilities like taking care of family (56%) and career (57%). This online survey of 2,000 U.S. adults was commissioned by Medifast and conducted by market research company OnePoll , in accordance with the Market Research Society’s code of conduct. Data was collected between April 21 and April 22, 2022. All participants are paid an amount depending on the length and complexity of the survey. This survey was overseen and edited by the OnePoll research team, who are members of the MRS and have corporate membership to ESOMAR and AAPOR .
