Since the launch of the RX400h in 2005, Lexus has been a pioneer of electrification within the luxury market. As with the first RX hybrid model, Lexus engineers have imbued the brand’s hybrid vehicles with an excellent driving identity and environmental performance. Under the ‘Lexus Electrified’ vision, Lexus aims to invigorate all guests’ authentic love for driving exhilaration, and in doing so, will broaden its Lexus Electrified portfolio of hybrid electric vehicle (HEV), battery electric vehicle (BEV) and plug-in hybrid electric vehicle (PHEV) products to exceed the needs and expectations of a more diverse set of luxury buyers.
The portfolio expansion will move Lexus toward another essential goal: The realization of a sustainable global society. Lexus will contribute to achieving a carbon-neutral society by offering a full lineup of BEVs in all categories by 2030. Five years later, Lexus seeks to attain 100% BEV sales globally. To meet these challenges, Lexus will rigorously improve its products, along with the expertise of its personnel, by repeating “drive and fix” development at Toyota Technical Center Shimoyama (TTCS), Lexus’ new operational base.
