Gwen Stefani is a woman of many talents.
Since becoming famous in the 90s, the Gwen has made headlines not only for her musical hits, but also for her various brands. Over the years, the "Hollaback Girl" singer has explored fashion, fragrances and accessories. And earlier this year, her latest venture came to light: GXVE by Gwen Stefani, a makeup brand that launched in Sephora on March 10.
“This is not another celebrity [brand] — I’m not a celebrity, I am me, from Anaheim. … I was obsessed with makeup my entire life,” Gwen shared at the brand’s launch party in Anaheim. Now, she hopes to share her obsession — which she honed even further as her own makeup artist during her No Doubt days — with her fans and fellow beauty lovers.
As excited as Gwen’s fans are about this latest venture, they wanted more. Namely, merch. And, in true Gwen fashion, she plans to deliver. On Saturday, April 2, the No Doubt vocalist took to her social channels to let her fans in on a little secret: GXVE merch is already on the way. She shared the news by posting a video of herself in a GXVE sweatshirt while rocking an all-new, red-dipped ‘do.
Let’s just say, fans are obsessed, particuarly with her new look.
“OK BUT YOUR HAIR HELLO????? ,” one fan commented on her video. “I LOVE THE RED HAIR,” another fan wrote. “KAKAKKAJAJA WHY IS THIS SO FUNNY??? BUT YOUR HAIR IS GXVING,” someone else chimed in.
New hair color aside, GXVE Beauty currently consists of lip, eye, and face products.
