In recent weeks, the Duke and Duchess of Cambridge have utilised a more casual tone of voice across their social media channels. Posts on Instagram and Twitter, particularly throughout the couple’s royal tour, used a more personal approach than seen during prior royal trips. The couple ended their eight-day visit to three Caribbean nations last weekend, a trip that had been billed as a charm offensive. William and Kate’s experiences in Belize, Jamaica and the Bahamas were shared via their Kensington Royal channels. A video from the couple’s regatta race in the Bahamas was captioned: “Taking to the sea yesterday for a very special regatta here in The Bahamas. “Thank you to the crew for bravi ...
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