- When the intention is to drive an action, as opposed to driving awareness.
- When the cause and effect between the ad and the consumer/user can be measured.
- The ad-buyer can optimize their ads in real-time, or near real-time based on measurement.
- In many cases payment is made based on consumer/user action
The most important part of a performance marketing is that the performance is being measured, optimized, and opportunities are being leveraged.
