Facebook Groups Campaign Montage (2016)
Facebook approached me to design, direct and help develop a campaign of 18x short animations for Groups Discover, a function on Facebook Groups.
Produced at Nexus Studios, the films concentrate on three audiences - New Parents, Parent's of Pre-schoolers and College Students. Each short animation tells the story of all the good things that happen when you are in a Group i.e. advice, support and real life help and fun interactions. Here's a montage of the best moments of animation in the campaign.
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Client: Facebook
Agency: The Factory at Facebook
VP of Brand Marketing: Rebecca Van Dyck
VP, Executive Creative Director: Scott Trattner
Product Marketing Director: Kate Rouche
Director of Marketing Communications: Jennifer Henry
Creative Director: Luke Martin, Chris Trumbull
Art Director: Melinda Keough
Copywriter: Kevin Tenglin
Executive Producer: Margaret McLaughlin
Producer: Brian Coate
Brand Marketing Manager: Alyssa Rogers
Brand Strategy: Ravi Khanna
Comms Planner: Deborah Kang
Product Marketing Mananger: Devanshi Mehta Bhandari, JK Ogungbadero
Marketing Research Manager: Oliver Raskin
Marketing Insights Analyst: Jon Kaslow
Nexus Productions
Production Company: Nexus Productions
Director: Nicolas Menard
Executive Producer: Julia Parfitt
Producer: Mariano Melman
Project Lead: Mark Davies
Production Manager: Greet Kallikorm
Production Assistant: Rebecca Archer
Design Lead: Nicolas Ménard, James Graham
Storyboards: James Graham
Design: Sarah Deane, Jessica Robinson
Animation: Iris Abols, Tom Bunker, Andrew Clarke, James Hatley, Isaac Holland, Sean Weston, Felix Massie, Claudio Salas
Compositing: Alasdair Brotherston
Final Edit: Dave Slade
Studio Manager: Natalie Busuttil
Runner: Lucy Caetano
Sound Design / Music: Antfood, NY
Mix: Tom Joyce / The Factory UK, John Bolen / Formosa LA
nicolasmenard.com
nexusstudios.com
firstnamejames.com
