Pandemic Shopping Habits , May Be Here To Stay, , Marketing Report Suggests.
According to Advanced Television, a new report suggests that pandemic behaviors have transitioned from temporary adjustments into permanent habits. .
According to Advanced Television, a new report suggests that pandemic behaviors have transitioned from temporary adjustments into permanent habits. .
The WARC Marketer's Toolkit 2022: Global Trends Report
is a survey of 1,500 marketing executives and
over 25 interviews with Chief Marketing Officers. .
The WARC Marketer's Toolkit 2022: Global Trends Report
is a survey of 1,500 marketing executives and
over 25 interviews with Chief Marketing Officers. .
Far from signaling a return to normal,
the opening up of economies has only created
a new set of challenges for marketers, Aditya Kishore, Insight Director, WARC, via Advanced Television.
Attitudes, behaviors and market structures
have resulted in significant change
during the pandemic, and a huge
97% of respondents to our proprietary survey
believe changes to consumer behavior
will impact strategies in 2022. , Aditya Kishore, Insight Director, WARC, via Advanced Television.
Attitudes, behaviors and market structures
have resulted in significant change
during the pandemic, and a huge
97% of respondents to our proprietary survey
believe changes to consumer behavior
will impact strategies in 2022. , Aditya Kishore, Insight Director, WARC, via Advanced Television.
WARC's industry survey found that 73% of brand
owners felt that changes in consumer habits would
significantly impact 2022 marketing strategies. .
Advanced Television reports that another 24% said
that changes would have "at least some impact.".
According to the report, consumers are still
spending more time at home and prioritizing
personal and family health and wellness. .
According to the report, consumers are still
spending more time at home and prioritizing
personal and family health and wellness. .
The big lesson, I think, has been around strengthening our digital presence: investing behind that to be there when people need it the most, and also using the physical presence to provide the extra depth of interaction and a level of customer experience that I think only an in-store [environment] can really offer, Pete Markey, CMO, Boots, via Advanced Television.
The big lesson, I think, has been around strengthening our digital presence: investing behind that to be there when people need it the most, and also using the physical presence to provide the extra depth of interaction and a level of customer experience that I think only an in-store [environment] can really offer, Pete Markey, CMO, Boots, via Advanced Television.
The survey found that 75% of brands
surveyed plan to increase spending,
utilizing livestreams and e-commerce.
Advanced Television reports that this creates
new opportunities for brands to optimize
their marketing for an e-commerce environment.
