Spotify Allows More Creator Podcasts

2021-10-21 5

Spotify ($SPOT@US) is now opening its video podcasting feature to more creators in an effort to attract more paying subscribers and boost engagement. The company is pitching its video podcasts feature as a way for creators to increase their revenue, audience and engagement. Podcasters can choose to use Spotify’s subscription feature to charge users access to video podcasts. The company began testing video podcasts last summer. The new tool will be available through Anchor, the podcast platform Spotify acquired in early 2019, where creators can apply to publish their videos.