Apologists who engage members of William Branham's cult of personality in attempts to convert them to Christianity are often surprised by the responses used to defend their faith. Examples of critical information about Branham and his prophecies, Bible teachings, moral standards, and honesty have little or no effect. Followers defend Branham by examples of his alleged power to heal, which is strongly linked to their view of the "Gospel". And rightfully so; Branham called it the "Gospel of Divine Healing" and advertised himself in the newspapers as "America's Voice of Healing".
