In this video, We will talk about LTV ( Lifetime Value or Customer Lifetime Value). What is it and why is important? So, here we go!
Customer Lifetime Value
Do you know how much money each customer makes on average for your company? To calculate customer lifetime value or customer lifetime value, is significant, especially in SaaS ( software as a service or software) startups. Understanding this metric and working to improve it directly influences the health of your business. Along with reducing CAC ( learn more here ) and more excellent customer retention, it is possible to gain revenue. But what exactly is lifetime value, and how can you calculate the customer lifetime value? Read on to understand this indicator and some tips to improve your performance.
