The market of push notifications is not new. As marketers have been using it for several years already, its effectiveness has gone down. According to the Accengage 2018 report, opt-in rates for app push notifications on Android are 91.1%, and on IOS the number goes down to 43.9%. Moreover, Clevertap reports that an average US smartphone receives 46 push notifications per day. These statistics raise the following question: how to make push notifications them less annoying and more effective? Here are 5 tips that can help you run a successful web push notifications campaign for your business.