DeAndre Hopkins Is Launching a Cereal Brand
To Benefit Survivors of Domestic Violence.
The Arizona Cardinals wide receiver's new cereal is called DeAndre's Hop Box.
The honey-nut oat cereal was created in partnership with PLB Sports & Entertainment.
A portion of the proceeds will go to S.M.O.O.O.T.H. (Speaking Mentally, Outwardly Opening Opportunities Toward Healing).
S.M.O.O.O.T.H. was founded by Hopkins' mother, Sabrina Greenlee, a domestic violence survivor. .
The nonprofit, which seeks to educate and empower "as many women and children as possible through mentorship, counseling and outreach,".
also provides financial assistance
to those in need.
DeAndre's Hop Box will debut in the fall of 2021 at PLBSE.com and in Fry's Food Stores in Arizona
