5 Lead Magnet Ideas for Any Business
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To be successful at any business, we tell companies to have a lead magnet of some kind. If you’re unfamiliar with this term, it’s an irresistible offer that provides a visitor or prospect with some form of very specific value. This offer needs to be good enough to make them trade their personal contact information for it. Here’s a breakdown of what we mean.
The most important words to remember are: Value and Specific.
Being specific is the key to developing a winning lead magnet. There’s no need to make the “ultimate guide” and go into fine details when creating a formula (you don’t want it to sound like work.) Instead, you need to offer a solution to solve a lead’s specific problem.
This will make your content easily consumable and highly desired.
For example, let’s say that you created an organizational chart template. This product has a high level of potential — it’s a simple template or swipe file that also tells you whether or not your customers have a team. It’s a win-win solution.
You also need to bring value to come up with the right lead magnet, but this is a twofold step. First, you need to create the perception that the value you offer is high, then you need the value of your product to be just as high. You don’t want to market something that just isn’t impressive; otherwise, people will think you’re just as unimpressive.
Now that you’re caught up with what a lead magnet is, here are five of our most effective lead magnets that anyone and any business can use.
We run effective campaigns, you MAKE SALES!
It's really that simple.
Mad Capper Marketing
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