Monterey Coast: the name conjures up visions of Carmel and Big Sur, of Steinbeck and Cannery Row, of Pebble Beach and Clint Eastwood. Today, Monterey County is also becoming famous as one of the best places on earth to grow Vitis vinifera – the very same elements that make-up the area’s great scenic beauty contribute to a diversity and perfection of soils and climate that produce world-class grapes and award-winning wines.