음악을 머금은 한옥, 유니버설뮤직 코리아의 프로젝트 '기와'
Moving on to arts and culture,... Universal Music Korea has been using Korea's traditional houses as a backdrop to music videos.
As well as showing the beauty of the architecture, the videos have helped artists show the Korean sentiment in their music.
Our Kim Bo-kyoung shows us more
Beautiful lyrics are joined by the unique sound of haegeum a traditional Korean string instrument.
But rather than singing on a regular stage, the cross-over group 'Forestella' are performing in a 'hanok', a Korean traditional house.
"We are cross-over team based on foreign classics so we had difficulty expressing Korean sentiment in our song. I believe presenting the song inside a 'hanok' could help us with that."
This show is part of Universal Music Korea's special 'Kiwa' project,... named after the hanok's distinctive roof tiles.
British pop trio New Hope Club and American singer-songwriter Jeremy Zucker,... are among the artists that have performed in the traditional buildings.
The manager of the project says he wanted to show Korea to global viewers.
"I thought we would be able to show Korea's beauty to global viewers through videos with artists singing at sites with traditional items."
Most of the videos took place at Korean traditional Hanok villages... and botanical gardens have also been used.
The manager says with COVID-19 preventing overseas artists from traveling, they are planning to have foreign artists perform to a backdrop of objects like ceramics that show Korean beauty.
Kim Bo-kyoung, Arirang News.
