DoorDash launched a grocery delivery service, helping to increase its market share.
This is a fast-growing sector. DoorDash will have little time to fend off competition.
DoorDash will offer the new service in select parts of California and the Midwest.
The food delivery company claims its delivery coverage will reach 75 million customers in these regions.
TechCrunch reports that DoorDash is partnering with Smart & Final, Meijer, and Fresh Thyme.
Grocery delivery orders will be fulfilled in-store by employees from Swiss staffing agency Adecco.
The groceries will then be placed on designated shelves where DoorDash drivers will be able to pick them up and deliver.
