Audi established the premium compact class segment with the A3 in 1996. The new generation of the success model is now being introduced on the market – sporty, digitalized and fully connected. Beneath the progressive design of the body of the new A3 Sportback and the new A3 Sedan lie many innovations from the full-size class, for example the infotainment, suspension, and driver assist systems.
The new A3 models feature compact proportions and a sporty design. The wide Singleframe and large air inlets at the front end accentuate their dynamic character. The shoulder of the body extends in a smooth line from the headlights to the rear lights. The area below is curved inward. This is a new element of Audi’s design that puts a stronger emphasis on the wheel arches.
The digital daytime running lights of the Matrix LED headlights are a further innovation. They consist of a pixel array made up of LED segments in a three by five arrangement that create special light signatures and make the new A3 immediately recognizable. The sporty and sophisticated design is continued in the interior with the new shifter, aluminum or carbon inlays, striking door openers, and an instrument panel with a black-panel look. Seat upholstery made of recycled PET bottles, on which stylish contrasting stitching sets accents, are being used for the first time.
