[Sponsored content]
For the presentation of the Fall-Winter 2020/21 Haute Couture collection, unveiled on 7th July on chanel.com and across all the CHANEL platforms, Loïc Prigent has made a series of three episodes in black and white that celebrate the savoir-faire of the four Haute Couture ateliers at 31 rue Cambon, where the atelier Premières and their teams bring Virginie Viard’s creations to life.
Each of these videos reflects the unique atmosphere that reigns over the approach of a collection presentation, from the effervescence of the Tailleur and the Flou ateliers, where the designs are fashioned, to the magic of the fittings in the heart of the CHANEL Creation studio.
