Even if you are not currently using video to market and grow your business, you’ve probably seen other companies do so. Perhaps you’ve even seen your competitors use that strategy against you. The problem is, you may not even realize the most important part of video production. If you think it is the video quality, or anything related to it, you’re wrong. It’s not the technical stuff such as lighting, editing, acting or production. When it’s all said and done, the most important component in a video marketing campaign is the script writing.
You see, most companies that specialize in video production do not have any experience in copywriting and marketing. As a result, they put together boring, ineffective scripts. Even if they do have people with marketing experience, they often focus on old techniques that are simply the same old blah, blah, blah.
However, when you work with Strategic Marketing Consultants, you’ll be able to take advantage of our expertise that comes from being skilled in the Monopolize Your Marketplace marketing equation. This will enable you to capture the attention of your target market through the use of hot buttons, connect with them on an emotional level by offering to educate them on the relevant and important issues, and incentivize them with a low-risk way to take the next step in the buying process.
Video is a tactical marketing medium and so much more must be done before we can create an effective script utilizing the Marketing Equation. We utilize neuroscience and human nature, rather than entertainment or creativity, in order to drive sales. You can read our free report called the “10 Essential Rules to Maximize the Effectiveness of Your Marketing Videos,” by downloading the FREE report from our website.
