The new BMW 4 Series Coupé, which celebrated its digital world premiere today, is a truly exceptional car that redefines the essence of driving pleasure in the premium midsize segment. The online presentation of the sporty two-door model offered a wide-ranging insight into the vehicle concept and its fascinating history, as well as the car’s distinctive design and freshly honed dynamics. A recording of the entire premiere event hosted by Pieter Nota (Member of the Board of Management of BMW AG, responsible for Customer, Brands and Sales), Klaus Fröhlich (Member of the Board of Management of BMW AG, responsible for Development) and Domagoj Dukec (Head of BMW Design) is now available to download, along with photographs of the presentation.
The BMW Group’s design studio in Munich, the historic halls of BMW Group Classic and the BMW Group test centre in Aschheim co-hosted the world premiere of the new BMW 4 Series Coupé. The evolution of the two-door car’s aesthetic in keeping with BMW’s new styling language is particularly evident under the design studio spotlights. Here, Domagoj Dukec explained the design process that went into creating the sporty, graceful and exclusive aura of the new BMW 4 Series Coupé. The focus here was on standalone design features, notably the large, upright BMW kidney grille angling forward at the front end of the coupé, the athletically sculpted shoulders above the rear wheel arches, the car’s dynamically stretched proportions and its wide tracks. These elements put clear water between the new car and the latest BMW 3 Series Sedan, while also giving it a significantly sharper character than its predecessor. “The new BMW 4 Series displays the signature BMW proportions in their most modern form yet,” said Dukec. “The front end makes a very clear statement on the road. The striking, vertical kidney grille and iconic twin headlights create a bold and confident identity.”
